Introduction to business online
If you own an offline business then this is a must read for you as this will help you grow your business online. There is no doubt that the internet has made it possible to help businesses grow their client base and has opened up some global markets. I will break down some of the steps you need to take to grow your existing offline business. The methods I will explain below works for any kind of business. Let us jump right into it.
Step 1. Goal setting for your business website
Having worked with a number of businesses helping them set up their online presence. The first thing that is needed is a website. I have come to realize that most business owners take it this way. We set up the website and all of a sudden that skyrockets your client base and sales. No, it does not work that way. Setting up a website is like building a shop. The next thing after that is to make plans to bring people to the shop. At this stage you have to clearly define your goal (the purpose of your website) do you want your website sell, showcase, train, educate people?. What is the purpose?
Step 2- Get your business a website online
The second thing to do is to get your business a website there are many places to do that. If you can not do this process you can hire someone to do it for you. To get your business online you need to have hosting and a domain name. Ipage.com is one of the websites I use to get buy my domain name and hosting. One of my clients always has a problem with understanding that hosting is a paid service. If you want your website to remain online its a paid service you can read more about why hosting and domains are paid for by clicking here.
Like I said I use ipage to get my domains and hosting. It comes with a lot of benefits like website builder tools, support and so on. You will be able to manage your own renewals when the domain and hosting. expires.
Setting up your website
If you are doing this for the first time you may need to take time to learn about website building tools. Ipage comes with simple drag and drop tools. One of the challenges that most people how they want their website to look like. That is a discussion for later. All you need is a simple website with even two pages or 3 pages. Home, about us and contact.
Step 3. Get mentorship and accountability for your business online
On step 1 I emphasized on goal setting. If you want to effectively use your website and grow your business. You need mentorship and accountability. There are a lot of ways to bring traffic (people) to your website and strategies are always changing. You need to be part of a group of people that are like minded. This is why I belong to a group of online entrepreneurs who are always sharing a number of strategies that are working and who constantly remind me of the things I should be doing in my business.
Internet marketing training
Internet marketing knowledge ( online business education) is vital for your online business. Firstly you can learn about it and later hire someone to do it for you. Most business owners have the idea of getting things done on their behalf. You can get hands-on to internet marketing training or get the training for your employees so that they can implement in your business. There are many online business courses out there. My number one recommendation is wealthy affiliate which has a number of experts to learn from who are working on different projects. Have been a member since 2015 to this day. I appreciate the help I have from the platform
This topic is a broad topic I will leave some of the tips steps for another article. If you have any questions or you would like to add on here please leave a comment below